Investigating consumer confusion proneness cross-culturally: empirical evidence from the USA, Germany, and Thailand

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Bibliographic details
Volume: 2
Main Author: Lippold, Axel
Lindridge, Andrew
Deseniss, Alexander
Mitchell, Vincent Wayne
Walsh, Gianfranco
Format: Journal Article
Language: English
Place of publication: 2016-00-00
published in: International Journal of Markets and Business Systems Vol. 2; no. 3; p. 226
Data of publication: 2016-00-00
ISSN: 2056-4112
2056-4120
EISSN: 2056-4120
Online Access: available in Bonn?
Database: CrossRef
Database information Databases - DBIS