THE DETERMINANTS OF MARKET MAVEN TENDENCIES: PRELIMINARY RESULTS FROM A COHORT OF FEMALE CONSUMERS OF BEAUTY PRODUCTS

of South Africa. In this preliminary test, a selfadministered survey technique using a conveniently selected sample of female consumers was applied, yielding 158 usable responses. The results of the descriptive statistics revealed a mean score ranking above 4.0, thereby signalling agreeability among...

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Bibliographic details
Volume: 10
Main Author: Zinhle Lindani Dlamini
Nobukhosi Dlodlo
Format: Journal Article
Language: English
Place of publication: Social Sciences Research Society 01.07.2018
published in: International journal of business and management studies Vol. 10; no. 2
Data of publication: 2018-07-01
ISSN: 1309-8047
1309-8047
EISSN: 1309-8047
Discipline: Business
Online Access: Fulltext
Database: DOAJ Directory of Open Access Journals
Database information Databases - DBIS