The perceived attractiveness of Chinese products by German consumers

a sociopsychological approach

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Bibliographic details
Volume: 25
Main Author: Kreppel, Heidi
Holtbrügge, Dirk
Format: Journal Article
Language: English
Place of publication: Taylor & Francis 2012
published in: Journal of global marketing Vol. 25; no. 2; pp. 79 - 99
Data of publication: 2012
ISSN: 0891-1762
Subjects:
Online Access: available in Bonn?
Database: ECONIS
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