Consumption Behavior as a Learning Process

In this chapter, we introduce the theoretical framework with which we will analyze the case study of cleanliness consumption. It is a learning approach to consumption behavior, which to a great extent draws upon the ‘theory of learning consumers’ by Ulrich (Witt, 2001). The learning approach provide...

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Bibliographic details
Main Author: Woersdorfer, Julia Sophie
Format: Book Chapter
Language: English
Place of publication: Routledge 2017
published in: The Evolution of Household Technology and Consumer Behavior, 1800-2000 pp. 29 - 72
Data of publication: 2017
ISBN: 1848935951
EISBN: 9781315203799
Discipline: Economics
Online Access: available in Bonn?
Database: Database information not found
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