The Origin of the Social Norm of Cleanliness

To a great extent, consumption behavior is motivated by the desire to appeal to the consumer’s social environment. Status-seeking consumption, as well as the compliance with social norms, are manifestations of such a motivation. Whereas luxurious variants of cars or wristwatches might be desired to...

Full description

Saved in:
Bibliographic details
Main Author: Woersdorfer, Julia Sophie
Format: Book Chapter
Language: English
Place of publication: Routledge 2017
published in: The Evolution of Household Technology and Consumer Behavior, 1800-2000 pp. 73 - 101
Data of publication: 2017
ISBN: 1848935951
EISBN: 9781315203799
Discipline: Economics
Online Access: available in Bonn?
Database: Database information not found
Database information Databases - DBIS