Auditing best practice for effective product innovation management
Over the past number of years, researchers and industrialists have recognised the need for and the importance of developing approaches to enhance competitive advantage in new product development. However, the product innovation process is extremely complex and involves the effective management of ma...
|Place of publication:||
Science Direct 01.10.2004
|Data of publication:||2004-10|
|Online Access:||available in Bonn?|
|Database:||ARAN (Access to Research at NUI Galway)
Database information Databases - DBIS