Auditing best practice for effective product innovation management

Over the past number of years, researchers and industrialists have recognised the need for and the importance of developing approaches to enhance competitive advantage in new product development. However, the product innovation process is extremely complex and involves the effective management of ma...

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Bibliographic details
Main Author: Cormican, Kathryn
O'Sullivan, David
Format: Journal Article
Language: English
Place of publication: Science Direct 01.10.2004
published in: Technovation
Data of publication: 2004-10
ISSN: 0166-4972
EISSN: 1879-2383
Discipline: Engineering
Bibliography: Technovation
Online Access: available in Bonn?
Database: ARAN (Access to Research at NUI Galway)
Database information Databases - DBIS