MÜŞTERİ DEĞERİ ÜZERİNE ETNOGRAFİK BİR ÖRNEK OLAY INCELEMESİ

Customer equity management is a total marketing system through which companies may be able to manage products and customers simultaneously throughout the customer lifecycle. In order to generate the relationship lasting for the customer lifecycle, communication process should be managed very careful...

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Bibliographic details
Main Author: Özmen, Müjdat
Ti̇mur, Necdet
Format: Journal Article
Language: Turkish
Place of publication: Dumlupinar University 20.06.2015
Data of publication: 2015-06-20
ISSN: 1302-1842
2587-005X
EISSN: 2587-005X
Subjects:
Online Access: available in Bonn?
Database: OpenAIRE (Open Access)
OpenAIRE
Database information Databases - DBIS