Brand Communities in the Axis of Socializing Customers: Sample of Volkswagen Beetle Owners, Turkey

Alongside traditional media in which brands communicate with their customers, the platforms which provide interaction between customers and the brand come into prominence. In these platforms, mutual interaction ismore considerable customers have chance to be closer to other customers by having conve...

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Bibliographic details
Main Author: Alagöz, Selda Başaran
Eki̇ci̇, Nezahat
İşlek, Mahmut Sami
Format: Journal Article
Language: English
Place of publication: Ege University 01.08.2011
Data of publication: 2011-08-01
ISSN: 1303-099X
EISSN: 1303-099X
Online Access: available in Bonn?
Database: OpenAIRE (Open Access)
Database information Databases - DBIS