Customer role ans skill trajectories in services

Customer behavior in services is usually perceived as volatile and unpredictable. However, this conceptual paper seeks to demonstrate that for service processes sharing certain common characteristics, one can find similarities in customer behavior patterns. On the basis of the extensive literature r...

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Bibliographic details
Main Author: Chervonnaya, O
Format: Publication
Language: English
Place of publication: 01.01.2003
Data of publication: 2003-01-01
Online Access: available in Bonn?
Database: OpenAIRE
Database information Databases - DBIS