Customer role ans skill trajectories in services
Customer behavior in services is usually perceived as volatile and unpredictable. However, this conceptual paper seeks to demonstrate that for service processes sharing certain common characteristics, one can find similarities in customer behavior patterns. On the basis of the extensive literature r...
|Main Author:||Chervonnaya, O|
|Place of publication:||
|Data of publication:||2003-01-01|
|Online Access:||available in Bonn?|
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