Upravljanje brendom destinacije kao podrška stvaranju političkog identiteta: Slučaj Slovenije

This article examines the development of Slovenian competitive identity over the past twenty years through marketing and political perspective. An inception and evolution of a destination brand is considered. The coincidence between the release of Slovenian new brand identities and decisive politica...

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Bibliographic details
Volume: 54
Main Author: Poljanec-Borić, Saša
Format: Journal Article
Language: English
Place of publication: Institute for social research in Zagreb 01.01.2016
published in: Sociologija i prostor : časopis za istraživanje prostornoga i sociokulturnog razvoja Vol. 54; no. 1 (204)
Data of publication: 2016-01-01
ISSN: 1846-5226
1849-0387
EISSN: 1849-0387
Subjects:
Online Access: available in Bonn?
Database: OpenAIRE (Open Access)
OpenAIRE
OpenAire-HRCAK
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