UNDERSTANDING DIGITAL MEDIA PENETRATION IN A FORMAL GROUP SETTING

The market of digital content (music, publishing, news etc.) has evolved over the past few years, as new players (e.g. internet services, digital service providers, etc.), many of them originally from other sectors, enter the space of the traditional actors. There is an enormous increase in the shel...

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Bibliographic details
Volume: 16
Main Author: Rahul Thakurta
Format: Journal Article
Language: English
Place of publication: Gurgaon Vedatya Institute 01.04.2016
published in: Journal of services research Vol. 16; no. 1; p. 97
Data of publication: 20160401
ISSN: 0972-4702
2581-3412
EISSN: 2581-3412
Discipline: Economics
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