Seeing the Self in Choices: How Intuition Creates Attitude Certainty

Does the use of intuitive feelings in decisions reveal something about the self? In four studies, focusing on feelings (versus deliberation) fosters stronger attitudes through a mechanism by which consumers view chosen options as more diagnostic of their true self. In turn, consumer attitudes prove...

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Bibliographic details
Volume: 45
Main Author: Sam Maglio
Taly Reich
Format: Conference Proceeding
Language: English
Place of publication: Urbana Association for Consumer Research 01.01.2017
published in: Advances in Consumer Research Vol. 45; p. 248
Data of publication: 20170101
ISSN: 0098-9258
Discipline: Economics
Online Access: Fulltext
Database: ProQuest One Business
ProQuest One Business (Alumni)
Database information Databases - DBIS