Active Consumption: How the Architecture of the Experience Activates Consumer Engagement and Enjoyment

While prior work has established the benefits of experiential over material consumption, little attention has been devoted to the factors that differentially enhance the very same experience. We find that providing consumers with the architecture of an experience increases active participation and s...

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Bibliographic details
Volume: 45
Main Author: Taly Reich
Rosanna Smith
Ernest Baskin
Format: Conference Proceeding
Language: English
Place of publication: Urbana Association for Consumer Research 01.01.2017
published in: Advances in Consumer Research Vol. 45; p. 839
Data of publication: 20170101
ISSN: 0098-9258
Discipline: Economics
Business
Subjects:
Online Access: Fulltext
Database: ProQuest One Business
ProQuest One Business (Alumni)
Database information Databases - DBIS