Brand Communities in the Axis of Socializing Customers: Sample of Volkswagen Beetle Owners, Turkey/Sosyallesen Müsteriler Ekseninde Marka Topluluklari : Volkswagen Beetle Sahipleri Türkiye Örnegi

Alongside traditional media in which brands communicate with their customers, the platforms which provide interaction between customers and the brand come into prominence. In these platforms, mutual interaction ismore considerable customers have chance to be closer to other customers by having conve...

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Bibliographic details
Volume: 11
Main Author: Selda Basaran Alagöz
Nezahat Ekici
Mahmut Sami Islek
Format: Journal Article
Language: English
Place of publication: Izmir Ege University Faculty of Economics and Administrative Sciences 01.07.2011
published in: Ege akademik bakıs Vol. 11; no. 3; p. 465
Data of publication: 20110701
ISSN: 1303-099X
Discipline: Economics
Subjects:
Online Access: Fulltext
Database: ProQuest Central (Corporate)
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