Dr MATHS

In a study published in the Journal of Consumer Research, stores that used various discounts were able to increase the number of products people purchased, therefore increasing their sales volume, revenue and profits.

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Bibliographic details
Main Author: Steve Humble
Format: Newspaper Article
Language: English
Place of publication: Newcastle-upon-Tyne (UK) MGN Ltd 24.02.2011
published in: Evening chronicle (Newcastle-upon-Tyne, England)
Data of publication: 20110224
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