RANGE AND NUMBER-OF-LEVELS EFFECTS IN DERIVED AND STATED MEASURES OF ATTRIBUTE IMPORTANCE

We study how the range of variation and the number of attribute levels affect five measures of attribute importance: full profile conjoint estimates, ranges in attribute level attractiveness ratings, regression coefficients, graded paired comparisons, and self-reported ratings. We find that all impo...

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Bibliographic details
Main Author: Schifferstein, Hendrik N.J
Wittink, Dick R
Verlegh, Peeter W.J
Format: Paper
Language: English
Place of publication: 2001
Related: Wageningen University, Mansholt Graduate School of Social Sciences
Data of publication: 2001
Series: Mansholt Working Papers
Subjects:
Online Access: available in Bonn?
Database: RePEc IDEAS
RePEc
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