Consumers’ evaluations of socially responsible activities in retailing

We approach Corporate Social Responsibility (CSR) as a process in which particular CSR activities impact on consumers’ store evaluation and trust. We hypothesize that consumers classify CSR activities along two dimensions: (1) the beneficiary of the activity and (2) the intrinsic contribution of the...

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Bibliographic details
Main Author: van Herpen, Erica
Meulenberg, Matthew T.G
Pennings, Joost M.E
Format: Paper
Language: English
Place of publication: 2003
Related: Wageningen University, Mansholt Graduate School of Social Sciences
Data of publication: 2003
Series: Mansholt Working Papers
Online Access: available in Bonn?
Database: RePEc IDEAS
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