THE ROLE OF CORPORATE SOCIAL RESPONSIBILITY IN CONSUMER BEHAVIOUR: AN UNRESOLVED PARADOX
Business activity and consumption activities are recognised as impacting, often negatively, on the environment. The challenge of ‘satisfying the needs of the present generation without compromising the chance for future generations to satisfy theirs’ requires, however, contributions by all societal...
|Main Author:||Lombardo, Rosetta|
|Place of publication:||
Università della Calabria, Dipartimento di Economia e Statistica
|Data of publication:||2011/11|
|Online Access:||available in Bonn?|
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