Profitability, uncertainty and multi-product firm product proliferation: The Spanish car industry
This article studies how product introduction decisions relate to profitability and uncertainty in the context of multi-product firms and product differentiation. These two features, common to many modern industries, have not received much attention in the literature as compared to the classical pro...
|Main Author:||Varela-Irimia, Xose-Luis|
|Place of publication:||
Universitat Rovira i Virgili, Department of Economics
|Data of publication:||2012|
|Online Access:||available in Bonn?|
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