The relationship between website sport consumption motives and future behavioural intentions among soccer fans

Knowledge and skill in addressing website consumption motives are essential aspects in contemporary sport marketing. There is growing body of literature on website consumption motives in sport. However, there is a dearth of research on the relationship between website consumption motives and future...

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Bibliographic details
Volume: 19
Main Author: Dhurup, M
Mafini, C
Format: Journal Article
Language: English
Place of publication: AFAHPER-SD 01.12.2013
published in: African journal for physical health education, recreation, and dance Vol. 19; pp. 906 - 917
Data of publication: 20131201
ISSN: 1117-4315
Discipline: Recreation & Sports
Subjects:
Online Access: available in Bonn?
Database: Database information not found
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