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To buy or not to buy? Price salience in an online shopping field experiment

Markus Dertwinkel-Kalt (Frankfurt School of Finance & Management), Mats Köster (Heinrich Heine University Düsseldorf), Matthias Sutter (MPI for Research on Collective Goods, University of Cologne, University of Innsbruck, IZA and CESifo) ; IZA Institute of Labor Economics

We examine whether shrouding or partitioning of a surcharge raises demand in online shopping. In a field experiment with more than 34,000 consumers, we find that consumers in the online shop of a cinema are more likely to select tickets for a 3D movie when the 3D surcharge is shrouded, but they also...

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Bibliographic details
Volume: no. 13798
Main Author: Dertwinkel-Kalt, Markus
Köster, Mats
Sutter, Matthias
Format: eBook
Language: English
Related: Forschungsinstitut zur Zukunft der Arbeit ¬[Herausgebendes Organ]
Ort : Verlag : ErscheinungsdatumBonn, Germany : IZA Institute of Labor Economics : October 2020
Erscheinungsort: (Ort)Bonn
Extent: 1 Online-Ressource (34 Seiten) : Illustrationen, Diagramme
Umfang: (Dateityp; Kodierungsformat)Textdatei; PDF
Series: Discussion paper series / IZA Institute of Labor Economics ; no. 13798
Links: Fulltext
HBZ-ID: HT020625221 » further libraries in North Rhine-Westphalia
Database: ULB Bonn